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Mapping density allows the GIS user to analyse data features based on a measuring unit of the area. This function allows the user to measure geographical data such as fires, commercial locations, birding habitat, customer location, basically any point data.
The aim is to identify patterns or trends within the data which enables us/client to make management decisions based on your analysis. This method is highly efficient in management strategies or target marketing where focus is given to specific know locations.
Density analysis can be done using sample points or attributes combined with the sample points.